Stigu and Ella have a sex relationship. Stigu, secretly in love, settles for what he can get because Ella wants nothing more. Until they find themselves in a same work project designing an advertisement for the Family Federation on sustainable relationships. It seems like mission impossible since Ella doesnt believe in the whole concept and Stigu knows nothing about it. But on a journey anythings possible, and as they delve into the secrets of relationships, Ella and Stigu venture into Finnish summer at its most beautiful, a place where men and women come show their worth: The Wife Carrying Contest in the Savonian heartlands. Time is running short, and Stigu goes too far in his endeavor to win Ella over.