Como parte de sua campanha de Natal, a Macy’s investiu em um especial animado que foi exibido na CBS no último dia 11 de dezembro.
Criado pela JWT New York, a animação “Yes, Virginia” é baseada em uma história real. Em 1897, Virginia OHanlons, de apenas 8 anos de idade, escreveu uma carta para o editor do jornal New York Sun com uma pergunta: “Papai Noel existe?”
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