Glen Luchford's short films for NY fashion house rag & bone are as beautiful and elegant as they are real. Starring actors Palme d'Or winner Léa Seydoux and Michael Pitt, and set to a yearning Sparklehorse soundtrack, Luchford’s signature is a combination of dramatic understatement and modern nostalgia for the craft of shooting on film. “Having the confidence to let the shoot flow is a great feeling, because anything can happen,” explains Luchford, whose only direction for Seydoux and Pitt was to do “whatever came naturally. My aesthetic is planned and controlled reportage—which is obviously a contradiction. On the day, you have to just let go and see what happens. Sparks fly and unexplained ideas pop up.” Luchford started his career at as a fashion photographer on the style magazine The Face, going on to shoot iconic campaigns as well as directing the award-winning feature film, Here to Where. Rather than pose in the rag & bone collection, it seems Seydoux and Pitt were encouraged to live in it.