Baseado no livro best seller do economista Steven Levitt em parceria com o jornalista Stephen J. Dubner, o documentário aplica a teoria econômica para as questões sociais, como o crime e o aborto.
Seis diretores assinam o documentário: Heidi Ewing, Rachel Grady, Seth Gordon, Eugene Jarecki, Alex Gibney e Morgan Spurlock - autor de Super Size Me, famoso documentário sobre a influência da indústria do fast food.
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