Alongside the 2012 SHOWstudio Shop exhibition 'Selling Sex', SHOWstudio launches 'Fashion Fetish,' a series of fashion films, performances and multi-media pieces created entirely by women working in fashion - including Ruth Hogben, Lady Amanda Harlech and Daphne Guinness, Lily Donaldson, Liberty Ross and Dasha Zhukova - that comment on the contentious and provocative fusion of fashion with fetish.