The film takes place in New York. The main characters of the film are friends Igor , Artem and Finn Oleg. They work in America, and in their spare time they enjoy a life of hedonism.
Igor is a dentist. Oleg, nicknamed "Sauna", is an instructor in a women's fitness club group. Artem earns a living as a tour guide by showing New York to Russian tourists. He is married, but this fact does not prevent him from having affairs.
But one day the carefree life of friends comes to an end. At another party a strange looking man makes a toast for love and then corrects himself: "Let what you drank for, be impossible without what I drank for." At one point, all three completely lose the ability to have sex. The friends desperately attempt everything to regain their virility but all is in vain.