Foster is fired when he is found drunk in a bar instead of covering the biggest fight of the year. After finding that no one in town will hire him, he goes back to the bar and meets a man named Perkins who owns an ad agency. Tricky phrases are no problem for Foster so the firm grows rapidly and becomes Perkins and Foster. When Foster decides to get the Adrienne Deane Cosmetics account, he also lassos Adrienne, which upsets his steady girlfriend Peggy. Trouble comes to a head when Perkins decides to leave the agency, as he believes that Foster is an unscrupulous ad man who sells dangerous items for money.