Título | You Don't Know Bo (Original) |
---|---|
Ano produção | 2012 |
Dirigido por | Michael Bonfiglio |
Estreia |
8 de Dezembro de 2012
(
Mundial
)
Outras datas |
Duração | |
Classificação | |
Gênero | |
Países de Origem |
A close look at Bo Jackson, a sports hero of mythical proportions, and how the "Bo Knows" Nike campaign shaped how the world perceived him. Without winning a Super Bowl or World Series, or even having what some consider a "great" career in either sport, Bo will be forever be known as one of the greatest and most famous athletes of all time. This film will look at the marketing of athletes, impossible expectations and the legend of Bo Jackson.