Set in the fictional city of Stylesville, the show revolves around four teenagers (Cloe, Jade, Sasha, Yasmin) running their own teen magazine, titled "Bratz", while struggling school life at Stiles High School. Their rival magazine is "Your Thing", owned and run by the proud and demanding self-proclaimed "Reigning Queen of Fashion" Burdine Maxwell, and her mean identical twin interns Kirstee and Kaycee, known infamously as "the Tweevils". Accompanied by their friends Dylan, Cameron and Ethan, the girls' issues are exploited throughout the series, both in and outside of Stylesville.