Parkinson is known within the industry primarily for his film marketing and distribution skills, especially with respect to the U.S. Home Video Market. As a film distributor, he has handled the release of over 750 titles, including major hits such as "The Terminator", "Little Nemo" and "Highlander 2". Schooled primarily in film production (University of Kansas), Parkinson is also a skilled filmmaker, with extensive production credits, and a directorial (feature) debut in the works. As a child, Parkinson was considered a musical prodigy with performance level classical piano training, awards and accolades.

As of 2010 he is the CEO of Hannover House, the film and video distribution division of Target Development Group, Inc. (OTCBB: TDGI). Hannover House is an entertainment media distributor, specializing in the manufacture and release of prerecorded movies and programs onto DVD and Blu-Ray video devices, and the publication of literary and non-fiction books. Hannover is also active in the release of higher-profile films to theaters and to the domestic (North American) television markets.