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Data de lançamento
8 Out. 2015Duração
Director David Gelb (Jiro Dreams of Sushi) tackles another venerable, beloved, and long-standing institution: the Mustang, crown jewel of the Ford fleet. As the fiftieth anniversary of the Mustang approaches and the US car industry is just emerging from the ravages of the Great Recession, Ford launches what is only its fifth redesign of the iconic Mustang since its debut in 1964. Now the expectations of thousands of Mustang devotees around the globe are all placed squarely on the shoulders of the Mustang engineering and design team. Chief Program Engineer Dave Pericak leads the charge from assembly floor to showroom - refining every minute detail - as the 2015 Mustang is put to the test in the final days leading up to its internationally anticipated launch.
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O documentário registra o desenvolvimento da sexta geração do Ford Mustang, símbolo do amor americano pelo modelo lançado nos anos 60. A direção se concentra muito mais na rotina dentro da empresa, acompanhando o trabalho de Dave Pericak e sua equipe, com os desafios de transformar um produto capaz de chamar tanta atenção e reunir fãs de diferentes gerações — aspecto que também é ilustrado no filme, com os grupos de colecionadores e motoristas de Mustang que se reúnem no país e compõem uma verdadeira comunidade baseada no automóvel.
Apesar da abordagem propagandística, o diretor David Gelb exibe qualidades que houvera demonstrado com maior apuro em "Jiro Dreams of Sushi" nesta história sobre um produto que é a cara do povo norte-americano e a história de uma companhia idem.
"Designing a good looking car is absolutely easy as pie. Designing a car that a company can afford, the manufacturing guys can assemble, the engineers can engineer... That's damn difficult." ("Desenhar um carro bonito é absolutamente fácil como torta. Desenhar um carro que a companhia pode pagar, que os fabricantes podem montar, os engenheiros podem projetar... Isso é difícil pra caramba.") - Gale Halderman.