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Também conhecido como: P. Diddy, Puff Daddy, Sean 'Diddy' Combs
Sean John Combs (Nova Iorque, 4 de Novembro de 1969), mais conhecido como Diddy, é um produtor musical americano, actor e detentor de um império que inclui a editora discográfica Bad Boy Records, as linhas de roupa Sean John e Sean por Sean Combs, uma produtora de filmes e uma cadeia de restaurantes.
Já foi executivo, produtor, escritor, organizador, desenhista de roupa, actor, cantor e rapper.
Em Agosto de 2006, a sua alcunha e nome artístico era Diddy (adotado em Agosto de 2005).
Anteriormente, era conhecido como Puff Daddy, P. Diddy e Puffy (este último acabou por levantar questões legais com a banda japonesa Puffy AmiYumi).
Como fundador e CEO da Bad Boy Records (uma das impulsionadoras em tornar o hip hop cada vez mais conhecido, o que fez com que Sean Combs fosse uma das pessoas mais ricas da indústria do entretenimento), Sean Combs primeiro ganhou fama como executivo da editora discográfica Uptown Records e mais tarde como executivo da sua própria editora discográfica, gravando canções de artistas como Father MC, Jodeci, Mary J. Blige, Craig Mack, Notorious B.I.G., Faith Evans, 112, Ma$e, Boyz N Da Hood e Carl Thomas.
A editora discográfica ascendeu e tornou-se mais conhecida em 1994 com o lançamento do CD Ready to Die de Notorious B.I.G., e continuaria o seu sucesso até ao fim da década de 90, embora a morte de Notorious B.I.G. e a saída de alguns artistas da editora discográfica causaram o seu decréscimo de popularidade até aos dias de hoje.
Diddy é o segundo rapper mais rico, com uma fortuna de 958 milhões.
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