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Também conhecido como: J. B. Oliveira, José Bonifácio Brasil
Filho de José Bonifácio de Oliveira Sobrinho, o Boni, ele começou sua carreira na Rádio Excelsior FM, em 1978. Reestruturou a Rádio Globo FM (Sistema Globo de Rádio) e criou e dirigiu o programa de vídeo clipe Clip Clip na Rede Globo de Televisão, de 16 de setembro de 1984 até março de 1987 (no ar aos domingos às 12h45).
Boninho dirigiu diversos vídeos clipes para o Fantástico e para bandas como Ultraje a Rigor, Titãs, Lobão, entre outras. Fez quadros de games para o Domingão do Faustão, apresentado por Fausto Silva. Ele criou, juntamente com o artista gráfico Luiz Ferré e com o manipulador Roberto Dornelles, o infantil TV Colosso; fez o Angel Mix e dirigiu diversos eventos como: Rolling Stones, Hollywood Rock, Free Jazz, Prêmio Tim, entre outros.
Em 1992, foi o responsável pela criação e programação do canal a cabo Multishow. Foi o responsável, também, pela divulgação, criação e desenvolvimento do formato Reality Show no Brasil, como o: No Limite, Hipertensão e desde 2009 o Jogo Duro.
Atualmente é Diretor de núcleo na Rede Globo de Televisão, dirigindo os programas Mais Você, de Ana Maria Braga, Estrelas, com Angélica, Vídeo Show, com os apresentadores André Marques, Bruno de Luca,Ana Furtado e Geovanna Tominaga, o reality show Big Brother Brasil com Pedro Bial. Dirige também a TV Globinho, com os apresentadores Mariah Rocha e Paulo Mathias Jr e o carnaval Globeleza, com os apresentadores do Rio de Janeiro,São Paulo e Salvador.
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